MLB Tonight

Surrounded by complex layers of interface graphics, the hosts become the architects, controlling the MLB Networks vast archive of baseball data.

The MLB Network asked Perception to develop a high-tech overhaul for their MLB Tonight promotional package. Perception stepped up to the plate and began constructing a new suite of spots.  Surrounded by complex layers of interface graphics, the hosts become the architects, controlling the MLB Networks vast archive of baseball data. The process included some thoughtful design development, a shoot featuring MLB Tonight's 5 key personalities, a brisk edit, and some very thorough compositing and animation. Ultimately, Perception handed over a hero 30-second spot, as well as a season’s worth of modular promo material.

Created at PERCEPTION NYC

Creative Direction: John LePore

Live Action Direction: Peter Gannon

Design: Johnny Likens

Animation: Johnny Likens, Andrew Paulus

Producer: LauRenn Reed