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Working closely with the team at GenEx, we crafted this video to play within the Acura website. The goal was to create an animated sequence that gave the customer confidence that a pre-owned Acura has passed a rigorous certification process. The final product exceeded the agency client's expectations, with sweeping transitions and an incredible car render.

"The final product exceeded the agency client's expectations"


PERCEPTION:

Creative Direction:

John LePore

Lead Design/Animation:

Salih Abdul-Karim 

 

 

Design:

John Koltai

3D:

Doug Appleton

Michael Glen